You know that feeling of what it's like to be alive? Like, really alive in an energetic way? That's what plunging gives us.

It’s all mind over matter.

When we intentionally choose to stress our bodies, like a hard and sweaty workout, we expand our comfort zone, muscle definition, and master our minds.

Discipline is the path to freedom and consistency creates habits that build momentum for success in our lives. Doing hard things makes us more adaptable, helps us master new skills, fires neurons to store memory - also known as neuroplasticity.

Plunging causes a huge boost in endorphins, which can reduce depression and improve overall mood.

Controlling the parasympathetic nervous system, also known as "rest and digest" is one of the three pillars of the autonomic nervous system. In the Plunge, the body goes into "fight or flight." By enduring this stress, our daily stress is reduced because we are taking conscious action in stress response.

The low temperatures in the plunge will increase blood flow & lower your inflammation levels. After getting out of the plunge, it’s common to ‘feel more like yourself’.